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MADELEINE – Elegant, top-quality fashion

That's what MADELEINE fashion stands for.

For over four decades, MADELEINE has stood for exclusive women's fashion with the highest standards of style and quality. Our collections combine timeless design with the perfect fit, and each item is designed to be endlessly versatile and to bring lasting enjoyment. Top-quality craftsmanship is an essential part of our identity, which is why we create fashion that inspires women and accompanies them in every situation. Whether for everyday wear, work, leisure, travel or special occasions, MADELEINE ensures you always look perfect. Interpreting the latest trends from the international catwalks in the unmistakable MADELEINE style, our collections encompass the full spectrum of modern women’s fashion.

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The MADELEINE story

A small team of three women began designing the first collection in 1977. In early 1978, the first spring/summer catalogue was sent out under the slogan ‘Exclusive Fashion’ to customers of the Quelle mail-order company. Even then, the goal was to make MADELEINE stand out in the market and to bring elegant fashion directly to people's homes – a concept that remains part of MADELEINE's DNA to this day. The MADELEINE catalogue itself also set new standards: exceptional photography, distinctive staging and premium print quality made it unmistakable then, as it still is today.

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In the 1980s and 1990s, MADELEINE grew into an international brand:

  • Launch of the main FEELING catalogue

  • 1989: Expansion into Switzerland

  • 1993: COMBI catalogue with mix-and-match fashion

  • Market entry into Austria and France in the 1990s

  • In 2001, MADELEINE launched its first online shop, and by 2005, the entire range was also available online. MADELEINE thus combined the tradition of catalogue mail order with the modernity of online shopping. At the same time, its presence in Europe grew:

  • MADELEINE has also been available in Belgium since 2007

  • 2008: Expansion into the Netherlands and Great Britain

MADELEINE today

MADELEINE is represented in Germany, Austria, Switzerland, France, the Netherlands, Belgium and Great Britain and has been part of the GOLDNER Fashion Group since the beginning of 2024. The collection is available in sizes 8 to 22.

Our customers appreciate the combination of high-quality outfits with a touch of exclusivity and the convenience of ordering them online or from the catalogue. Our aim is to stylishly accompany women in every situation and to inspire them time and again with our collections. Above all, one thing matters most to us: giving women a truly great feeling whenever they wear MADELEINE.

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