The MADELEINE collections contain exclusive high-fashion designs, self-assured business fashion, versatile mix-and-match basics, on-trend accessories and luxurious lingerie. We are continually monitoring the international fashion world’s latest trends and giving them a MADELEINE twist, which can result in as many as ten ultra-hot fashion collections per year.
Typical MADELEINE customers are style-conscious women who won’t settle for second best, with a keen interest in fashion, with self-confidence and ambition, and with a taste for high-quality fabrics and luxury. Women who want to be perfectly dressed for the part, whatever the occasion.
Whether you come into contact with us online or through the catalog, we as a company place great importance on personal service, tailor-made advice and creating a unique and pleasurable shopping experience for our customers.
The MADELEINE collection is available in Germany, Austria, Switzerland, The Netherlands, Belgium, France, the United Kingdom, Russia and the United States of America.
The MADELEINE team
In addition to teamwork, flexibility and curiosity, other values at the heart of our working approach include creativity, competence and a can-do attitude – these principles all characterise our team. Not to mention, of course, lots of fun and a passion for fashion.
Day after day, our employees are focused on meeting our customers’ expectations and ensuring that the MADELEINE collections continue to maintain their current level of international success.
Since we, as a multichannel retailer of high-quality fashion items, are active in one of the most complex sectors of all, we have teams of specialists from all business areas constantly working hard behind the scenes to ensure that our processes run smoothly and to keep you happy.
The MADELEINE story
1977: The story begins
MADELEINE was born in July 1977 – a team of 3 people creates the first collection.
The first Spring/Summer collection is launched with the publication of a 52-page catalogue, promoted with the slogan ‘Exclusive Fashion’.
1988: ‘The real feeling of fashion’
Finding the real feeling of fashion becomes key to our efforts and helps to define the company. The same year saw the development of the MADELEINE logo.
1989: A sister
With the opening of our business in St. Gallen, MADELEINE fashion also becomes available in Switzerland. The newly named MADELEINE ‘Feeling’ catalog provides our customers with six-monthly insights into the latest fashion trends for the season to come.
1991: New address
In July of this year, the company moves to a new address in Nuremberg.
1992: MADELEINE in Austria
One year after the opening of the Switzerland office we start to sell in Austria.
1993: More MADELEINE
The introduction of the ‘Combi’ catalog. This marks the first time that MADELEINE presents a 60-page collection of mix-and-match items – versatile combinations are one of MADELEINE’s strengths – which set themselves apart in terms of their luxury finish and wide variety of colors. From now on, ‘Combi’ will be published twice per year.
1999: Vive la France
MADELEINE continues to expand into France, MADELEINE’s exclusive style of fashion is now available in four European countries. The final new development of the 20th century is the publication of the Holiday Season catalog.
2001: First summer in new location
MADELEINE grows into a new HQ with more space in Zirndorf, Germany. Once settled in, the new ‘Summertime’ catalog is launched – 52 pages of dazzling summer fashion highlights. This year also marks MADELEINE’s venture into new territory: for the first time ever some of the product range is available online.
A quarter of a century down the line, MADELEINE celebrates its 25th anniversary!
2005: Sign of the times
In October of this year, the MADELEINE website is revamped and the entire collection becomes available online.
2007: Growing family
MADELEINE welcomes a new addition to the family this year – and Belgian women welcome the arrival of MADELEINE’s exclusive fashion items in their country.
2008: Turning 30 and two new countries
Our exclusive fashion collection celebrates reaching another milestone – MADELEINE has been going strong for 30 years! And to make the celebrations complete, new colleagues join us in The Netherlands and the United Kingdom.
2011: Online shopping
The revised web shop goes online in April, and the first "Online Exclusive" collection is released.
2013: Happy Birthday
MADELEINE celebrates the 35th year of stunning collections. More catalogs present the very latest trends.
2018: 40 years of fashion
40 years since MADELEINE began. A special year celebrating four decades of timeless, sophisticated fashion with dedicated Anniversary Collection arrive around the World.
2020: MADELEINE in the USA
MADELEINE enters the USA and offers it entire range online and launches with a special USA only catalog.